STRATEGI PENGELOLAAN PARIWISATA MELALUI PARTISIPASI MASYARAKAT (Community Based Tourism) DALAM MENINGKATKAN KUNJUNGAN WISATA DI PANTAI PELANGI DESA MATANG RAYEUK KECAMATAN IDI TIMUR KABUPATEN ACEH TIMUR
DOI:
https://doi.org/10.1801/wkznbg02Kata Kunci:
Tourism, Community Based Tourism, Community Participation.Abstrak
Indonesia is one of the countries with diverse tourism potential, one of which is located in Aceh Province, precisely at Pelangi Beach, Matang Rayeuk Village, East Aceh Regency. Pelangi Beach is managed using Sharia principles and the local community is fully involved in its management. This study aims to determine the strategy of tourism management through community participation (Community Based Tourism) in increasing tourist visits to Pelangi Beach, Matang Rayeuk Village, Idi Timur District, East Aceh Regency. This study uses a qualitative research method with data collection techniques through interviews, observation, and documentation. The results show that community participation in tourism management can increase tourist visits to Pelangi Beach, Matang Rayeuk Village. Effective tourism management strategies through community participation include making Matang Rayeuk a tourist village, increasing productivity through community empowerment, making Matang Rayeuk a destination for ecotourism, and collaboration with stakeholders. This study also identifies several obstacles faced in tourism management, including limited budget, community understanding of tourism, inadequate waste and toilet management, and insufficient facilities/infrastructure.
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