OPTIMALISASI PEMASARAN DIGITAL HOMSTAY DALAM MENINGKATKAN JUMLAH HUNIAN DI KAMPUNG WISATA SARUGO
DOI:
https://doi.org/10.1801/rgbatt40Kata Kunci:
Optimization, Digital Marketing, Homestay, Number of Occupancies, Tourism Village, SarugoAbstrak
This study aims to analyze and develop an effective digital marketing strategy to increase occupancy rates at homestays located in Sarugo Tourism Village, Jorong Sungai Dadok, Nagari Koto Tinggi, Gunuang Omeh District, Lima Puluh Kota Regency, West Sumatra. Sarugo Tourism Village boasts rich tourism potential, including natural beauty and unique local culture. However, homestay occupancy rates remain low, necessitating a better marketing strategy to attract tourists. This study used data collection techniques including interviews, observation, and documentation. Data were collected at the research location and involved relevant parties, including homestay managers and tourists. The results indicate that digital marketing, such as the use of social media and websites, can increase homestay visibility and attract more visitors. Furthermore, accurate and engaging information about the unique culture and nature surrounding the homestay is crucial for attracting tourists. Optimizing digital marketing is a strategic step that can increase occupancy rates at homestays in Sarugo Tourism Village. This research is expected to contribute to tourism development in the are
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